The Frankie Morello brand was founded in 1999 as a result of a meeting in styles between Maurizio Modica and Pierfrancesco Gigliotti.
Maurizio Modica gained work experience in Paris and Milan, starting in the artistic field as performer, choreographer, set and costume designer for a wide number of theatre and dance events, before working with Alessi, thanks to which he arrived in the world of design. With Alessi, he organised events, exhibitions and workshops, among which the “FFF” meta-project.
Pierfrancesco Gigliotti graduated from the Politecnico di Milano with a thesis called “The suit as architecture of the body”. He has worked in Milan, Stockholm, New York and Tokyo.
The limelight turned to the Frankie Morello brand in 1999 with the men’s spring/summer collection, which immediately called the attention of prestigious international periodicals and important buyers. Today, despite the evolution and eclecticism shown in expressing a form of fashion aiming to step outside convention, the two designers have not lost their strong identity, continuing to offer garments with fresh sartorial content.
Their philosophy expresses the consideration of a defect, that defect perceived as artistic detail, the imperfection that can be worn, structured and destructured. The suit is conceived as “art” to be worn.
Order arises from disorder. Disorder springing from a mixture of fabrics, themes, colours and settings that together are incongruous, but are characterised by clear keys to interpretation. A refined balance of opposites, pleasingly in harmony with each other, in which minor details become the characteristic elements of a garment.
In 2004, the women’s and accessories lines were added to round off the brand.
The spring/summer 2006 collection saw the launch of Frankie Morello Sexywear, comprising a collection of lingerie and underwear, beachware and easywear.
In spring/summer 2010, the Frankie Morello Accessories had its debut, offering various types of accessories, including socks, gloves and jewels.
Another important step was the launch with the autumn/winter 2010-11 collection of the Frankie Morello Toy line: clothing for children with evident ironic and playful touches but also with high sartorial content, aimed at consumers aged between 9 months and 14 years.
Maurizio Modica and Pierfrancesco Gigliotti are not just fashion designers who are well-established and highly appreciated by critics and public, but also holders of chairs at prestigious fashion schools, such as the Istituto Marangoni and the Domus Academy.
They have also taken part in the making of costumes for many television, film and musical productions.
In 2008, Frankie Morello inaugurated its maison in Milan: 1000 square metres providing a home for both the press office and the styling office, together with an exhibition room open to the public, itself created and designed by the designers who founded the brand.
In 2009, the first flagship store was inaugurated during “Milano Moda Donna”. Covering an area of 200 square metres and located at 3, Corso Matteotti, Milan, the space was conceived as a place that would not merely be a container of objects, but also a recipient for emotions that could also be a location for happenings and exhibitions.
The design was drawn up in collaboration with BPM Studio and provides a ‘container’ for 2800 furnishings creating 8 inhabitable trunks. The opening of the first flagship store marked an important step in the consolidation of Frankie Morello’s growth, and the starting point in a retail project comprising the opening of 10 boutiques over the next few years, the most imminent of which are in Dubai, Moscow and Paris.