For the 2009 edition of the Salone del Mobile, Frankie Morello hosted the exhibition of some pieces from the historic Zanotta company within its recently inaugurated flagship store.
This marked the first important step in the “fashion meets art and design” project that sees the boutique in 3, Corso Matteotti, Milan, involved as a privileged location for hosting varied forms of artistic expression.
“We are proud of having such a prestigious company as Zanotta as our first guest within our flagship store. We recognise the historic worth of the company and its philosophy of “pure design”, together with the linguistic codes that belong to us and form a bond between us. We wanted the first event to be characterised by an approach similar to our own, by an artistic sensitivity and historic identity that we seek to express to the greatest possible extent in our collections too”, declare Maurizio Modica and Pierfrancesco Gigliotti, the heart of the Frankie Morello brand.
The first display cabinet was set aside for the Eva chair designed by Ora Ito, placed alongside the historic Quaderna table of 1970 by Superstudio, and which together provided a bridge between the past and present of the Zanotta collection. The installation was rounded off with mannequins dressed by Frankie Morello, positioned in a natural and ironic fashion, seemingly ready for dinner in the heart of Milan.
In the second cabinet, the Eva chair was presented in its three versions.
A relaxation area was created within the shop, which saw the presence of the new Derby armchair designed by Noé Duchaufour Lawrance, and of the Kilt sofa designed by EMAF Progetti in 2006, one of the ‘must-have’ articles from the Zanotta collection.
The common denominator to the entire layout was the subtle irony that has always distinguished the Frankie Morello world.
The layout was designed by BPM Studio di Bertero, Panto, Marzoli