For the second edition of the Vogue Fashion Night Out in Milan on 9th September 2010, Frankie Morello held a “special tele-sales” event in its flagship store at 3, Corso Matteotti in Milan. The hosts were the most famous pair on Radio DJ: La Pina and Diego.
The two DJs sold a multi-purpose sheet designed exclusively for the evening directly to the public. To help the two presenters with their sales, some testimonials were introduced live on a maxi-screen.
Frankie Morello’s designers also took part, personalising the multi-use sheets with tattoo stamps and signings.
As the year, before, the entire earnings went to the “Adopt a tree” initiative.