“La borsa e la vita” (‘Bags and life’) is the motto printed on the recycled cotton shopping bags Frankie Morello has made to support the collection of funds at Christmas for the Ams, Associazione malattie del sangue (Association for sufferers from blood diseases).

These shopping bags were put on sale during the Christmas period in 2009.

This project, like others, shows the attention the designers and their whole staff accord to the problems around them.

The cotton bag also proved an interesting intuition given that plastic shopping bags have been banned as of December 2010.